Who are we?
We’re 77 LAB,
Iridium – the 77th element – is the most resilient metal on earth. We carry that name for a reason.
We started 7 years ago with a quiet impulse on a random day. Back then, we were just a few artists wanting to build something, with little knowledge of what it would actually become. What we did know was that we wanted to create art with purpose. We wanted to experiment. We wanted to animate. But, above all, we wanted to tell stories that left an impact.
Over time, the lab became more than a name. It became our space. A space for questions, exploration, creation, and growth. And while some of us moved on, most stayed. Each departure left a mark. Each obstacle helped define our direction.
Today, the work we do carries all these stories – both the ones we told, and the ones we lived through.
While we’ve grown, at heart, we’re still those same artists figuring things out. We’re still asking ourselves what kind of space we want this to be. And while we don’t have all the answers, we still believe in the same things:
In the shared pull to experiment.
In the power of meaningful art.
And in the hands that make, the minds that wonder, and communities that hold space for both.
Why choose us?
At 77 LAB, we listen closely, create intentionally, and approach each collaboration with care. Our strength lies in blending structure with spontaneity. We work slowly when slowness is needed. We experiment where it matters. You’ll find thoughtful work and a team that genuinely gives a damn.
If you’re looking for creativity with depth, and partners who show up with heart, you’re in the right place.